This Week at Grey London

Aside

There was a certain buzz about, wasn’t there? Everyone in the agency seemed to be busier than humanly possible (well done). Good thing there was a Halloween Party so that everyone could let their hair down and their steam out. Jax, Lydia, Carla and Sophie did an amazing job putting the evening together. Don’t forget to thank them for the blackout windows, jelly shots and hangovers.

Chris, Nils, Craig, Simon and Hugo were running the @GreyLondon Twitter last week. That went well! There were some witty remarks made and no major upsets, no trade secrets spoilt. Oh, the Twitter profile gained well over 50 new followers now tuning in. Be sure to tune in next week when Leon and his crack Digi Team are manning the helm.

Our new work for Clover Lighter was all over the press, being featured in the hallowed pages of Campaign Magazine (Page 3) and many other places. Didn’t see it print? Maybe you saw it featured on Daybreak then?

Our latest Sony ad, Two Worlds, is also still in the spotlight. It got a great review in Brand Republic , where Chris Reed said “There’s nothing as emotively powerful, thoughtful and sad as a Leonard Cohen song or in this case poem. Sony benefit from this positive association in ways that they could never do with just a standard voice over or any visual effect.”

Reed also riffed on the powerful review of the same ad from the FT last week.

He said: “As the review in the FT said this week ‘if this was a radio ad it would be the best radio ad in the world’ and really the special effects don’t match the emotional power of Cohen’s spoken words, but what could?”

And I think that says it all.

In other news? We collected more than 30 coats for Wrap Up London – London’s first ever coat drive. The collection period has been extended to the end of the day today – so if you’ve got some old coats laying around, leave them in reception for a good cause. Thanks everyone.

– Dan

Advertisements