Clover Lighter – Campaign Live “Ad of the Day”

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Sensodyne Repair & Protect – 3D Projection

To have some fun and demonstrate the concept between the new Sensodyne Repair & Protect toothpaste, we created a fully interactive 3D projection where the public were able to damage London’s Science Museum by hitting a punch bag set up in front of it. The harder they hit it, the more damage they did, until we brought the house down.

– Dan