Basically, we make Long Ideas.
Most agencies still talk about Big Ideas, at Grey we believe in Long Ideas. Big ideas come and go. They are television commercials, they are press ads – they appear with a flurry. Then forgotten.
Not famous enough. Not effective enough.
Long Ideas are different because they start earlier and live longer. Long is about old media and new media happily coexisting. This thinking ensures we deliver the right solutions to our clients – solutions which generate engagement and talkability as well as fame and cut-through.