This Week at Grey London


There was a certain buzz about, wasn’t there? Everyone in the agency seemed to be busier than humanly possible (well done). Good thing there was a Halloween Party so that everyone could let their hair down and their steam out. Jax, Lydia, Carla and Sophie did an amazing job putting the evening together. Don’t forget to thank them for the blackout windows, jelly shots and hangovers.

Chris, Nils, Craig, Simon and Hugo were running the @GreyLondon Twitter last week. That went well! There were some witty remarks made and no major upsets, no trade secrets spoilt. Oh, the Twitter profile gained well over 50 new followers now tuning in. Be sure to tune in next week when Leon and his crack Digi Team are manning the helm.

Our new work for Clover Lighter was all over the press, being featured in the hallowed pages of Campaign Magazine (Page 3) and many other places. Didn’t see it print? Maybe you saw it featured on Daybreak then?

Our latest Sony ad, Two Worlds, is also still in the spotlight. It got a great review in Brand Republic , where Chris Reed said “There’s nothing as emotively powerful, thoughtful and sad as a Leonard Cohen song or in this case poem. Sony benefit from this positive association in ways that they could never do with just a standard voice over or any visual effect.”

Reed also riffed on the powerful review of the same ad from the FT last week.

He said: “As the review in the FT said this week ‘if this was a radio ad it would be the best radio ad in the world’ and really the special effects don’t match the emotional power of Cohen’s spoken words, but what could?”

And I think that says it all.

In other news? We collected more than 30 coats for Wrap Up London – London’s first ever coat drive. The collection period has been extended to the end of the day today – so if you’ve got some old coats laying around, leave them in reception for a good cause. Thanks everyone.

– Dan

How can your brand on Facebook give a great consumer experience?


Don’t be one of the brands that (shockingly) don’t respond to 95% of the questions their fans leave on the brand pages.

It goes without saying that this is a sure-fire way to gain negative feedback, if not worse. Essentially, it’s akin to setting up a new “customer care hotline”, noting it on your packaging, and then simply letting the phone ring off the hook and never answering it.

It’s not enough for a company to just set up a Facebook page to tick a box, then walk away. Like any customer care it takes planning and investment and is a vital link between the brand and customer, so it shouldn’t be subcontracted to the agency or a company intern to manage.



This Week at Grey London

After more than a year of plotting, planning and post-production our latest ad for Sony, Two Worlds, has launched. The ad was directed by award-winning short film director Arev Manoukian and features:
  • ‘That’s What I Heard You Say’, an original poem written and read by one of the most iconic voices of our generation, the Sony artist  Leonard Cohen;
  • An original soundtrack by ground-breaking composer, Clint Mansell (the Black Swan, Requiem for a Dream, PI)
  • State of the art post-production by Digital Domain (Transformers, Thor, Tron: Legacy, The A-Team)

Two Worlds was initially inspired by Manoukian’s celebrated short film, Nuit Blanche, which won a number of awards for its luscious, slow motion depiction of inspiring love.

The winning ad, created by Rachel Clough, Jan Pruijser and Henrik Ridderheim, uses the idea of an interactive hedgerow from which people could use their smart phones and augmented reality to capture and set free animals.
A massive well done to everyone involved.
– Dan

Sensodyne Repair & Protect – 3D Projection

To have some fun and demonstrate the concept between the new Sensodyne Repair & Protect toothpaste, we created a fully interactive 3D projection where the public were able to damage London’s Science Museum by hitting a punch bag set up in front of it. The harder they hit it, the more damage they did, until we brought the house down.

– Dan