This Week at Grey London

Thanks to everyone who came down to support our young musical guests from Livity. There was a great vibe in the Grey Bar as we made our way through many, many bottles of beer and wine … and spirits too, somewhat regrettably. If you’d like to catch up with any of the acts from last night, check them out on Twitter:  @LivityUK,  @LiveMagUK, @wellredmusic@contextMC@rufiosummers and @jajakisses.

Talula White, a planner here at Grey London, has been specially selected for an impressive WPP training course at the “Ogilvy Mansion”, Château de Touffou, in Bonnes, France. To date, Talula has worked on strategy for a range of our clients including Pantene, Clairol, Ginsters, Ryvita and Horlicks and will no doubt have some incredible new ideas and insights when she returns from France.

Managing Partner Sarah Jenkins, planners Matt Buttrick and Anna Vogt and creative Rory Forrest recently got involved with Platforman innovative, forward thinking, new concept and strategy designed to assuage Britain’s lack of diversity (educationally, socially and ethnically) in the creative industry. The Platform Live event, hosted by NESTA, got 8 young creatives with top talent from Grey London, BBH, McCann London and TBWA\LONDON to work on a project for (RED). The resulting work in being considered by (RED) for an upcoming global campaign.

As for news from the network, we’ve got exciting news from our cousins in Grey South Africa. They have just won local industry awards at the Loeries – two Bronzes, and both for charitable campaigns (one the Nelson Mandela Foundation and the other the Endangered Wildlife Trust). Well done them.

In other news, Google has just given agencies around the world a nice little gift in the form of unveiled a new, premium analytics tool specifically for advertisers. According to MediaWeek, the service includes:

increased data collection; more custom variables and unsampled reports; attribution modelling tools to test different models for assigning credit to conversions and greater service and support including on call account management.

Which is nothing to sniff at, surely.

– Dan

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